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It's important to not just show the results of growing your business, but how we do it

Getting your website up the search engine tree is a process that involves a great deal of work behind the scenes. One of the ways we show our clients what we’re doing is to provide them with a month-by-month work book. If you’d like to know more, we’d love to discuss your project. Simply click the ‘BOOK A MEETING’ button below

Purpose

Our SEO campaigns include a comprehensive suite of advanced SEO services and tasks. From digital brand building and foundational SEO development to advanced on-page and technical SEO, you can count on Richardson Marketing for all your DFY SEO needs.

Month 1 SEO Process Overview

 

Set Up Keyword Tracking and Campaign Reporting

We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.

We track the overall progress of our monthly campaign through Google Sheets. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.

Google Data Studio Level 1 Report

Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualization, attribution modeling, and audience insights.

Stop paying monthly fees on your client reporting and you can instantly increase your margins on every campaign. On average, monthly reporting costs $120 per year for each client, but with our low, 1-time data studio set-up cost you can save more than 50% on the monthly recurring cost of client reporting.

Site Health Check and Technical Audit

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

Anchor Text and Semantic Audits

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

Competitor Analysis

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.

Page-Level Optimization

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Social Essential Optimization

We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 2 SEO Process Overview

 

Social Fortress Optimization

In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.

Social Ultimate Optimization

In month 2 we continue creating and optimizing the brand’s social profiles including even more must have accounts for your client’s digital brand. Optimization methods are completed just like in month 1.

Social Power-Ups

We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 3 SEO Process Overview

 

Optimised Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimised to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimised blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Branded Link Building

We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 4 SEO Process Overview

 

Optimised Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimised to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Link Building

We use the optimised blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 5 SEO Process Overview

 

Google Site Microsite

We create a custom Google Site’s Site with optimised embeds, media, and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation.

Branded Link Building

We continue building brand links this month to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Google Network Link Building

This strategy expands upon the Google Site created above and includes an interlinked network of Google assets that are publicly indexable and can be used for brand mentions and keyword relevancy including 12+ Interlinked Public Google Drive Properties that funnel SEO value back to the optimised Google Site.

Tier 2 Google Network Links

We promote the entire Google Microsite Network with quality tier 2 links designed to safely boost the Google properties while funneling additional relevance and equity to our target pages.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 6 SEO Process Overview

 

Blog Post

We start month 6 with a quality 500-word blog post, thoroughly optimised to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimised blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Page-Level Optimisation (2nd Round)

We perform advanced on-page optimisation beginning in month 2 based on the action plans developed during month 1. Tasks include Optimising Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organisational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Month 7+ SEO Process Overview

 

Alternate Between: Premium Press Release, Blog Posts and Brand Link Building

Month 7 starts with a Premium Press Release, and then each month after that we alternate the services between 3 options. Press Releases and Brand Links ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements if ordered. And our blog post helps continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.

Blog Post

Month 7 features another quality 500-word blog post, thoroughly optimised to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimised blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)

Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

LET'S WORK TOGETHER

Do you want to become one of our case studies? Let's get in touch!

We only work with a limited number of clients at any given time to ensure maximum attention to detail and your company’s success. This isn’t a gimmick. We’re serious. We want to help you, because it helps us.

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