It's important to not just show the results of growing your business, but how we do it
Getting your website up the search engine tree is a process that involves a great deal of work behind the scenes. One of the ways we show our clients what we’re doing is to provide them with a month-by-month work book. If you’d like to know more, we’d love to discuss your project. Simply click the ‘BOOK A MEETING’ button below
Our SEO campaigns include a comprehensive suite of advanced SEO services and tasks. From digital brand building and foundational SEO development to advanced on-page and technical SEO, you can count on Richardson Marketing for all your DFY SEO needs.
Set Up Keyword Tracking and Campaign Reporting
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month.
As each month comes to an end we will send you a monthly summary of your campaign at a glance.
Google Data Studio Level 1 Report
Our data analytics team is headed by an Analytics Certified Professional, Analytics Advanced Certified, and Analytics Power User Certified engineer with the skills needed to perform high-level analysis including things like funnel visualisation, attribution modelling, and audience insights.
Site Health Check and Technical Audit
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalisation issues. And finally, we do a broken link check.
Anchor Text and Semantic Audits
In order to create the best link building strategy, we first need to analyse the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimisation efforts.
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
We perform advanced on-page optimisation beginning in month 2 based on the action plans developed during month 1. Tasks include Optimising Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organisational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.
Social Essential Optimisation
We optimise the brand’s top 15 social and brand profiles and create any that are missing. Optimisation includes ensuring correct business details, adding a website link, keyword optimised descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
Write and Syndicate a Premium Press Release
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Data features services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
Niche Link Placements (Entry Level: 5, Mid Level: 10, Elite Level: 15)
Each month we will acquire high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more posts, select our option of additional links for even more ranking boost.
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
LET'S WORK TOGETHER
Do you want to become one of our case studies? Let's get in touch!
We only work with a limited number of clients at any given time to ensure maximum attention to detail and your company’s success. This isn’t a gimmick. We’re serious. We want to help you, because it helps us.