What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
Timeframe: when do you need this project delivered by?
Content: do you have high quality photos and text copy ready?
Content includes a list of the pages you need, well-written web copy as well as high-quality photos. If you need help with this, please let us know.
What are your main reasons for needing this project?
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
For websites: is there anything about your current site that serves the business well and if so, why?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are there any other websites in particular that you like the design of? Why?
If we were to be celebrating success in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Finally: anything else you want to let us know?